I think it goes without saying that the power of uncooked cookie dough is vastly under-rated in the world of consumer behaviour. How its floury, grainy, brown sugary texture feels pressed hard up against my mouth.. {shudder} I’m getting all hot and bothered just thinking about it.
Add to that a complete over estimation of chocolate chips and the cookie dough truly becomes a source to be reckoned with.
I remember once upon a long time ago, when I was visiting my brother in Townsville, Australia. It was a typical stinker of a North Queensland day and all I wanted, honestly, was to marry the god of Cold Rock Ice Creamery and live forever in a pool of macadamia nut ice cream, doused in streaks of caramel sauce. But instead, I ordered “vanilla please, with cookie dough mashed in”.
“Um, we’re all outta cookie dough today.”
Wha-?! Pardon me I think I heard wrong. What?!
“Um, we don’t have any more cookie dough.”
Oh. Oooooh.
You’d think I’d just accept this fact in all my gracefulness and order something also rather delicious instead, but gracefulness? Nah-uh I don’t got any of that. What I do have however, is grade-A stubbornness and the inept ability to act like a princess around my brother, because well, he’s obliged to love me forever and ever. I think.
So if my memory serves me correctly (and I have the memory of an elephant), I threw some sort of a mini tantrum but ofcourse I ordered some other flavour anyway (which is so forgettable that my elephant memory has relegated it to flushable and then flushed). However, hence forth since that day, we have not been back to that same Cold Rock. Boo-yah.
Consumer Behaviour 101: Beware the wrath of the catty.
Anyway.
This post almost turned out to be all about giant choc chips and cookie dough because there was a very real moment when I almost didn’t put the cookie dough in the oven, to help them grow up and become real cookies.
I’d licked the spoon clean but ached for more goodness and seeing as there was no one to witness the abomination, I actually scooped a spoonful of cookie dough from the bowl and ate it. It was damn good.
But alas, perfectionism got the better of me. I had set out to bake cookies, hadn’t I? And to leave that task incomplete would have been a big red fail on my Project Manager Action Items List. Maybe next time, and yes there will be a next time, my goal will be to make cookie dough. Period.
Brilliance. Utter brilliance.
It was actually really fun baking these cookies because honestly, this recipe (courtesy of my boss, because aside from work, we also talk about food and shoes) is the easiest choc chip cookie recipe ever, and the only one you’ll ever need.
It’s really just three steps:
- Mix the wet ingredients
- Mix the dry ingredients
- Bake (although I totally almost missed this step)
Presto. And yes, I used giant choc chips.
chocolate chip cookies |
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125 grams unsalted butter at room temperature 185 grams brown sugar 1 teaspoon vanilla essense 1 x egg 1 Tablespoon milk 215 grams plain flour 1 teaspoon baking powder 250 grams chocolate chips |
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Makes 20 cookies. |